PARADiSCO is founded by 7-year-old New Yorker, Maia Leung. Upon hearing that her Dad was starting a streetwear label, Maia decided that she would too.
Her Dad's brand is United Paradiso.
Maia thought that Paradisco was better.
So she sat down, drew up her logo and her designs, and she was ready.
The beautiful simplicity of a then 5 and a half year olds mind, where everything is possible and easy and immediate.
After more than six months of nagging us, we finally got to work to help her with the logistics
– and here we are.
We think you'll find that they're both pretty awesome.