PArADiSCO is founded by 8-year-old New Yorker, Maia Leung. Upon hearing that her Dad was starting a streetwear label, Maia decided that she would too.
Her Dad's brand is United Paradiso.
Maia thought that Paradisco was better.
So she sat down, drew up her logo and her designs, and she was ready.
The beautiful simplicity of a then 5 and a half year olds mind, where everything is possible and easy and immediate.
The best part about PArADiSCO is that it's all about giving back – 100% of net proceeds go to charity.
So far, Maia raised almost $10,000 for Together Rising and their Families Belong Together campaign.
We think you'll find that they're both pretty awesome.